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KATHMANDU, April 11: Mediam by Aleph, a member of the Aleph Group's global network of digital experts and technology-driven solutions, has announced its new role as an Official Google Media Sales Representative in Nepal, in a significant move to boost the digital marketing landscape in the country. This partnership is poised to transform the way local agencies and advertisers leverage Google Ads for impactful digital campaigns.

This partnership is poised to transform the way local agencies and advertisers leverage Google Ads for impactful digital campaigns.

The BJP has emerged as the primary investor in political advertisements, allocating Rs 39 crore, constituting one-third of the total expenditure, towards Google ads between January 1 and April 10. Following closely is the Central Bureau of Communicat

Data from Google Ads Transparency Centre shows that parties are shelling out nearly Rs 117 crore on the search giant alone. This is against the Rs 10 crore spent on political ads in the runup to the 2019 general elections.