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After several companies and brands abused Google Messages' RCS (Rich Communication Services) feature in India to bombard users with multiple ads without their consent, the tech company has decided to turn off RCS ads functionality in the country.
Last month, multiple users took to social media platforms that RCS ads in Google Messages appear to be coming from "Verified Business" accounts and the frequency of such ads has picked up over the last few months in the country.
Several Google Message users reported a deluge of ads, primarily related to personal loans, gambling companies and life insurance.
If ads have started to appear in your Google Messages app, you're not alone. The RCS messaging standard may be responsible.
Several companies and brands are reportedly abusing Google Messages' RCS (Rich Communication Services) feature in India to bombard users with multiple ads, specifically selling personal loans and life insurances, without their consent.Multiple ...