Returning to a contextual focus
"There is no future in the programmatic display market for publishers. It's a path to nowhere."
Source: niemanlab.org
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"There is no future in the programmatic display market for publishers. It's a path to nowhere."
Alphabet showed meaningful progress in the advertising and cloud categories.
Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency
We recognize that the near term could be a bit rocky — but over the long haul, we think patience will pay off.
Alphabet and Amazon have both made major investments in generative AI applications to bolster cloud and advertising efforts.