Lambrini gears up for summer with ready-to-drink launch
Lambrini gears up for summer with ready-to-drink launch Print 3rd March 2021 Perry brand Lambrini is rolling out a range of ready-to-drink cans, in response to “growing consumer demand for convenience”. The range consists of four flavours – Mango, Strawberry, Cherry and Rhubarb – and retail at £1.50 per can. The cans also tap into the trend for “low calorie, low ABV ‘spritz’ drink”, with each can containing only 99 calories and a 4% ABV. Graeme Sharp, brand manager for Lambrini, said: “As we approach the spring/summer season, convenient drinks formats for barbeques and pic...
Source: talkingretail.com