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Conformity. >> communist party in the united states should be outlawed. it's a conspiracy to overtake the government by force. >> if i had my way, they would be sent back to russia. >> communism was a label that was thrown around to label anything foreign and strange and threatening. anybody who was dressing different, if you were wearing beret and your dark glasses, somebody was going to accuse you of being a communist. >> so there was this attempt to make everyone in the society act the same way, talk the same way and dress the same way. >> clothing advertisements became downright paranoid. ...

Suit. it was a new uniform. they had their army uniform or navy uniform and now they had their business uniform. >> the image there is someone who is just dressed for the corporation, the machine and his role as a cog in the machine. >> business attire began to get very specific rules at what you could and couldn't wear. >> guys all wore a very similar style lapel on their suits. they were gray nanl, skinny ties, a hat, hats were huge at that period of time. if your boss was wearing a gray flannel suit and white shirt and red tie, you should probably do the same. >> you didn't want to rock the...

It was a new uniform. they had their army uniform or navy uniform, and now they had their business uniform. >> the image there is someone who is just dressed for the corporation, the machine and his role as a cog in the machine. >> business attire began to get very specific rules at what you could and couldn't wear. >> guys all wore a very similar style lapel on their suits. they were grey flannel, skinny ties, a hat. hats were huge at that period of time. if your boss was wearing a gray flannel suit and white shirt and red tie, you should probably do the same. >> you didn't want to rock the b...

At home and an emphasis upon conformi conformity. >> if i had my way, they would be sent back to russia. >> communist was a label that was thrown around to label anything foreign and strange and threatening. anybody who was dressing different, if you were wearing your dark glasses, somebody was going to be accuse you of being a communist. >> so there was this attempt to make everyone in the society act the same way, talk the same way and dress the same way. >> clothing was paranoid. they had things like, dress carefully, you can't afford not to. people are are watching you. >> when men came ba...

>> but if men had a job where the gray flannel suit was part of their everyday lives, i think they were actually grateful. >> the soldier version of masculinity shifted to the suburban father/breadwinner. >> it was seen as a good thing to be part of that great endeavor, which was rebuilding post-war america and the prosperity of those years that followed. ♪ >> women were strongly encouraged to go back to the home in the 1950s. >> some of the women wanted to keep working, but then some of the women did want to go back and just be mothers again. for men, it was like, okay, things are back to n...