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Women are in the driving seat when it comes to buying a car

For far too long it was a scene so laughably common that it could have been in a comedy sketch show.
A sleek, smarmy salesman in a shiny silver-grey suit welcomes a husband and wife into his car dealership and proceeds to talk to the man about engines and horsepower, and the woman about vanity mirrors and baby seats.
But after years of being patronised and pigeon-holed by male executives and salesmen, it's women who are proving they are the economic powerhouses behind many car-buying choices.
Top spot: Car guru Ginny Buckley and the Land Rover Defender which female motoring experts have recently voted the best car in the world

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Diversity in automotive accelerated due to COVID-19, says Ennis & Co founder

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The COVID-19 coronavirus pandemic has accelerated the diversity and inclusion agenda across businesses and highlighted the importance of brand perception, according to Ennis & Co founder Lynda Ennis.
Ennis founded Ennis & Co, the automotive executive search organisation, in 2010 and perceives itself as a strong advocate of diversity and inclusion, having partnered with Aston Martin, Toyota and Auto Trader to organise events promoting the topic.
She has judged on the panel for Autocar’s Great British Women, as well as Auto Trader’s Retailer Awards in 2020 for the Business Initiative of the Year Award and the People and Culture Award.

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Covid-19 has accelerated diversity and inclusion agenda, says Ennis & Co founder

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The coronavirus pandemic has accelerated the diversity and inclusion agenda across businesses and highlighted the importance of brand perception, according to Ennis & Co founder, Lynda Ennis.
Ennis founded Ennis & Co, the automotive executive search organisation, in 2010 and perceives itself as a strong advocate of diversity and inclusion, having partnered with Aston Martin, Toyota and Auto Trader to organise events promoting the topic.
Ennis has judged on the panel for Autocar’s Great British Women, as well as Auto Trader’s Retailer Awards in 2020 for the Business Initiative of the Year Award and the People and Culture Award.

Lynda-ennis , Barbara-cox , Aston-martin , Toyota , Business-initiative-of-the-year-award , Ennis-co , Auto-trader , Great-british-women , Retailer-awards , Business-initiative , Year-award , Barbara-cox-woman