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Published March 17, 2021, 5:36 PM Find out what they are expecting in this global pandemic CONSCIOUS BEAUTY Consumers nowadays do not simply look at the personal effects of the beauty products but they also check how these will affect the environment The Covid-19 threat to our health has ignited the call for brand transparency and clean beauty movement, this is according to the report shown during the recently held L’Oreal Transparency Summit.  According to Julia Sarhy, L’Oreal’s global consumer insights director, with the rise of fake news and other health concerns, beauty consumers a...

French group continues to launch initiatives to offer all details

The beauty giant is taking a ‘Green Sciences’ approach to its Research and Innovation going forward

L’Oréal wants to move up a gear in greening up its formulas and is banking on “Green Sciences” to achieve the ambitious rate of 95% sustainable ingredients in its formulas by 2030. At the same time, the French group is strengthening its transparency policy to meet consumer demands. L’Oréal wants to open a new chapter in Research & Innovation by gradually terminating the use of petroleum derivatives in its formulas over the next few years. Sustainable formulations In order to address...