Detailed text transcripts for TV channel - MSNBC - 20170603:11:41:00
>> i absolutely wanted to prove as an industry expert they can be done the spp. >> she brought on mia davis, the former operating director of the campaign for safe cosmetics. >> the idea was really to have those two pillars equally represented on our platform. we took a list of almost 1500 ingredients and said we can't use those ingredients, but the products have to prmp. and people thought we were crazy. they said we couldn't do it. >> beautycounter launched in 2013 with the highest level of transparency, an unmreld standards in safety. >> we created incredibly strict ingredients screening pr...