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The NHL is unveiling a new logo for the Stanley Cup playoffs and Final that replaces the one used for the last 13 years. The league is revealing it later Monday. League officials say the process of designing the new logo and word mark began more than two years ago, before the start of the pandemic. The design features a realistic rendering of the Stanley Cup set against a championship banner. The fonts used were derived from a nearly 100-year-old etching on the trophy and the sign outside the Windsor Hotel in Montreal, where the NHL was formed in 1917.

WBAL Radio 1090 AM - NHL reveals new Stanley Cup logo design

NHL(NEW YORK) -- For the first time in 13 years, the NHL has redesigned its Stanley Cup logo as it looks ahead to the "next era." The new branding was unveiled

NHL(NEW YORK) -- For the first time in 13 years, the NHL has redesigned its Stanley Cup logo as it looks ahead to the "next era." The new branding was unveiled on Monday and took more than two years to create. "We're ready for the next era," Greg Mueller, NHL senior design director, creative services, said in a statement. "Not a new era, the next one." Mueller worked on the new logo system along with Paul Conway, group VP, NHL creative, and NHL senior digital designer Louis Gentile. And while the logo is new, it pays homage to the league's history. The f...

NHL(NEW YORK) -- For the first time in 13 years, the NHL has redesigned its Stanley Cup logo as it looks ahead to the "next era." The new branding was unveiled on Monday and took more than two years to create. "We're ready for the next era," Greg Mueller, NHL senior design director, creative services, said in a statement. "Not a new era, the next one." Mueller worked on the new logo system along with Paul Conway, group VP, NHL creative, and NHL senior digital designer Louis Gentile. And while the logo is new, it pays homage to the league's history. The f...