Harnessing the value of MotoGP and why it lags behind F1 - Opinion
F1 has stolen MotoGP’s lunch in recent years. Liberty Media’s takeover has injected fresh blood into Ecclestone’s birth-child, maximising commercialisation of the brand through its Netflix partnership and inevitably kickstarting an entirely new wave of fan engagement and increased intergenerational spectatorship — something MotoGP is failing at hopelessly.