Bag Collection: Martha Stewart & Snoop Dogg Partner With Bic For EZ Reach Lighter
Snoop Dogg has defied expectations and remains a fruitful partnership. The pair are now entering into a new partnership with BIC for its new EZ Reach lighter to be used for whatever activity calls for portable fire. BIC, which provides far more than lighters with a portfolio that includes razors, pens, and more, joined forces with Auntie Stewart, Uncle Snoop, and Marquee Brands to bring forth the EZ REACH lighter, which they say is the “ultimate lighter for all lighting occasions,” and we should know what that means. Wink Wink. The collaboration is part of the “Pass It” campaign that ...
Source: 103weup.com