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Some of these predators can now operate in perhaps easier way than they had before was social media. the grooming process can be done on facebook when no one's looking. >> that's why we're using social media for this campaign is to go right into the heart of where it's taking place. 76% of the transactions for child sex slave is actually happening online and so if we can motivate people while they're online to do something about that, then we can make a dent. so once -- if people go to facebook.com/the dna foundation they can put themselves in a video and share that video with their friends an...

Social media. the grooming process can be doing on facebook when no one is looking. what do you think about this conundrum? >> that's why we're using social media for this campaign, to go into the heart of where it's taking place. 76% of the transactions for child sex slavery is actually happening online. so, if we can motivate people while they're online to do -- to do something about that, then we can make a dent. so, once people -- if people go to facebook.com/dnafoundation, they can put themselves in a video, share that video with their friends. our hope is next they're go to the action ta...

Standing up to be a real man. >> we appreciate it. >> well, no, the pleasure was all mine. obviously, i think eva longoria gave me that endorsement. the key point is anybody can put themselves into that picture frame and celebrities like eva who have contributed to this have recorded hundreds of mainstream names. it was a very smart idea. what i would say to you, there's a conundrum here, isn't there? on one hand you're using social media very aggressively to spread the word about this campaign. on the other hand, you will both know one of the reason these predators can operate in a easier way...

>> we appreciate it. >> well, no, the pleasure was all mine. obviously, i think eva longoria gave me that endorsement. the key point is anybody can put themselves into that picture frame and celebrities like eva who have contributed to this have recorded hundreds of mainstream names. it was a very smart idea. what i would say to you, there's a conundrum here, isn't there? on one hand you're using social media very aggressively to spread the word about this campaign. oern on the other hand, you will both know one of the reason these predators can operate in a easier way because they did is soci...

>> already my favorite commercial. >> yeah. >> and the point -- >> thank you, by the way, for standing up to be a real man. >> we appreciate it. >> the pleasure was all mine. i think eva longoria gave me that endorsement. but celebrities like eva who contributed have recorded mainstream male names and it's a smart idea. on the one hand you're going to use social media very aggressively to spread the word about this campaign. on the other hand, you will both know that one of the reasons why it's easier than before is because of social media, grooming process can be done on facebook. what do you...