Indian advertising to see muted growth in 2023
The macroeconomic environment has prompted some markets, including India to trim expectations for 2023 compared with the December 2022 forecast
Source: livemint.com
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Digital to overtake TV to become the largest advertising medium in India: GroupM report | Advertising
GroupM's annual TYNY report forecasts digital to cross Rs 48,603 crores this year
Source: campaignindia.in
Ad industry to expand faster than anticipated led by US, UK, China: TYNY Global forecast
The report informs India is the ninth-largest market based on the total size of ad revenue
Source: exchange4media.com
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research
Source: businessinsider.in