Gamasutra - Don't Miss: Conveying your game's value - A marketing talk for self-publishers
A 15-minute presentation on game publishing and distribution from our sponsor Xsolla A 15-minute moderated live Q&A Here's what you'll learn: How the value of a game is calculated in a potential player's mind How to create a customer value proposition How to use this information in your messaging Writing tips to help your messaging shine And stick around for an audience Q&A! Featured Presentation: Conveying Your Game's Value So you have a game and you've decided to self-publish, but now the marketing is all up to you. Most importantly, one of the biggest responsibilities is up to you: how d...
Source: gamasutra.com