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Spotify Plans Hiring Spree in Bid to Challenge Clubhouse Apr 27 2021, 7:06 AM April 27 2021, 4:19 AM April 27 2021, 7:06 AM (Bloomberg) -- Spotify Technology SA is planning a major push into live audio, hoping to corner the market on what it thinks could be its next big business. (Bloomberg) -- Spotify Technology SA is planning a major push into live audio, hoping to corner the market on what it thinks could be its next big business. The company aims to hire more than 100 people to work on the effort, and has begun talking to talent about exclusive shows, according to people familiar with ...

We'll soon meet in your inbox. Please wait... Just last month, Spotify announced it was buying Betty Labs, the owner of the Locker Room app, which sports journalists and fans use to discuss major games after they happen. Spotify is already talking to hosts of its in-house podcasts about developing ideas for the new version of the app, according to the people, who asked not to be identified because the plans are still being formulated. Spotify expects to pay some talent several hundred thousand dollars to host shows. The Swedish company already operates the largest on-demand music service in t...