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The sound track for so many american lives. hal david first teamed up with burt bacharach in the 1960s. who could forget this one? ♪ rain drops keep falling on my head just like the guy ♪ >> reporter: they would win oscars for the rain drops. hal david lived in new york. bacarach in l.a. they would often collaborate by telephone. ♪ i'm combing my hair now ♪ wondering what dress to wear now ♪ ♪ i say a little prayer for you ♪ >> reporter: and in college, david once said songs should be like a little film, three or four minutes long and say the as simply as possible. >> the idea of...

You want a dorito, you got to speak. >> reporter: not inspired filmmaker made this on a shoestring budget. >> 300 bucks. >> reporter: rosie the dog takes off her anti-bark collar. coke will feature characters from the simpsons. dr. pepper will feature kiss, and mini-kiss, a tribute band made up of little people. sometimes little tweaks are required. cbs wouldn't allow the tag line in the ad for the dante's inferno video game, so it was changed to "hell awaits." what's heavenly in terms of free exposure is having your ad rejected. this year cbs gave the thumbs down to a gay dating service calle...

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