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It's called microtargeting. >> yes. >> mike: it's where you don't just send a generic letter, hey, vote for me. you send a letter and find out this guy say, is a gun owner and pro-life, obviously, that's not obama, but you would send to him and say, i hope you've renewed your membership to the n.r.a. and given another contribution to the national right to life and that's what i'm going to be trying to do when i'm elected. so you're saying they are gleaning information out of everyone's facebook and every type of google search, so that when they send a message to you, andrew, they're going to k...

Information. >> mike: in politics, by the way, just for the audience, it's called microtargeting. >> yes. >> mike: it's where you don't just send a generic letter, hey, vote for me. you send a letter and find out this guy say, is a gun owner and pro-life, obviously, that's not obama, but you would send to him and say, i hope you've renewed your membership to the n.r.a. and given another contribution to the national right to life and that's what i'm going to be trying to do when i'm elected. so you're saying they are gleaning information out of everyone's facebook and every type of google searc...

Because they can know that information. >> mike: in politics, by the way, just for the audience, it's called microtargeting. >> yes. >> mike: it's where you don't just send a generic letter, hey, vote for me. you send a letter and find out this guy say, is a gun owner and pro-life, obviously, that's not obama, but you would send to him and say, i hope you've renewed your membership to the n.r.a. and given another contribution to the national right to life and that's what i'm going to be trying to do when i'm elected. so you're saying they are gleaning information out of everyone's facebook and...

Performance. ♪ >> the dancer who dropped ms. alley later said he did that because of what? a a muscle spasm in his leg, b her costume was slippery, c his shoe slipped on the floor, e she was too heavy. what did the guy say caused that malfunction? the answer is... >> a a muscle spasm. >> the old muscle spasm in his leg. >> did you see the guy's shirt? it was wide open. a breeze came and blew him. >> like one of those kite things. >> poor kirstie. >> she is doing a great job. you give her credit. >> i have no idea. i have never watched the program and never will.

Bachmann. but i think the key to a romney recovery is being found now in president obama's advertising. he is buying ads in six states attacking romney. not mentioning gingrich or anybody else. just going after romney. a guy say, two men inhabit one body and it's mitt flip-flopping on abortion. why isn't obama attacking romney and not gingrich? he wants beginning beginning as an opponent inept because he thinks romney has a better chance to beat him, and i think republicans will see that, and that could have the seeds of a comeback for romney. >> we talk about polls and people have to answer p...