After Outbrain deal collapses, Israeli firm Taboola eyes Wall Street listing
Play audio 1XChange playback rate from 1 to 1 Mute audio “There’s no company with revenues of $100 million that’s not considering going public, especially in today’s market,” a source close to Taboola told TheMarker. Taboola is a player in a business segment called “native display” that integrates advertising with editorial content. Its recommendations are a familiar feature at the bottom of online stories tagged as “from the web” or “you may be interested.” The company has created real competition against Google and Facebook and has signed up many of the world’s major...