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Adidas will sell some of the merchandise from its defunct Yeezy partnership with rapper Kanye West and donate part of the proceeds to international organizations, CEO Bjoern Gulden said on Thursday.
Adidas will sell some of the merchandise from its defunct Yeezy partnership with rapper Kanye West and donate part of the proceeds to international organizations, CEO Bjoern Gulden said on Thursday.
Adidas has billions worth of Yeezy shoes and merchandise sitting in storage from its defunct partnership with Kanye West. Now it is planning to sell some of it off, and the rapper is set to cash in.
Millions of Yeezy brand shoes worth $1.3bn are in storage as their sale was halted when Adidas cut ties with Kanye West.
Adidas has billions worth of Yeezy shoes and merchandise sitting in storage. Now it is planning to sell some of it off, and Kanye West is set to cash in.