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Adidas says it plans to continue releasing shoes designed in collaboration with Kanye West without the Yeezy brand, after terminating its partnership with the U.S. rapper in October.
Kanye West fans criticized the plans, warning that his fanbase is "insanely loyal" and unlikely to keep buying Yeezy products.
Adidas is gearing up to sell Kanye West's Yeezy shoes without the Yeezy label, as per Business Insider.The CFO of Adidas, Harm Ohlmeyer, doubled down on the point that his company owned the designs...
Adidas is the sole owner of the Yeezy line design rights, and selling it without the name and branding will save the company $300 million in royalties and marketing without Kanye West.
Vicky Free said sports giant’s ‘conviction’ against hate speech is clear.