Vegemite celebrates Harmony Week with billboards in 10 languages
Vegemite celebrates Harmony Week with billboards in 10 languages March 16, 2021 1:21 Vegemite is celebrating Harmony Week with an outdoor campaign featuring it’s ‘Tastes like Australia’ tagline written in the ten most spoken languages in Australia. Jacqui Roth, Bega’s marketing manager of spreads, commented that the campaign is a response to how almost all advertising in Australia is in English. “Australia is a wonderful, unique and truly diverse nation. Of the more than 25 million people who live here, 21% speak languages other than English at home, yet just about all broadcast a...