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When whirlpool builds an appliance, they put everything they know into it. but once it's sold, there usually isn't a way to keep improving that product. today, whirlpool can analyze iot sensor data from connected appliances on the ibm cloud. so they can continuously learn how customers are using their products. and how the machines respond. harnessing data to make great products better - that's what the ibm cloud is built for.

Of incumbency, time and money to create something new in politics. >> created the perfect political corporation. >> sasha aisenberg literally wrote the book on this new science of political campai campaigning. by harnessing data like your tv viewing habits, your social media network, voting history, the obama campaign made a virtual profile of every single persuadable voter in the country. then with experiments borrowed from behavioral psychology, they targeted people with personalized messages and coaxed them to the polls. >> these are like drug trials for politics where the voters are the gu...

>> when it comes to harnessing data, the big picture just to remind folks, we're spending 17% gdp in health care in the country, most other advanced nations spend 10 or 11. mighty singapore spent 40% of gdp which obviously trillions of dollars at stake. how does it occur? there was an article a couple days ago that had a couple companies in there that were already using data to predict whether you're likely to go to the hospital next year, whether or not you're taking your medications and this kind of information can spotlight intervention so that doctors or their nurse practitioners can help ...