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MM+M unveils its 2024 Pinnacle Award honorees

In its fourth year, the award program celebrates established medical marketers who continue to operate at the top of their games.

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Alexion launches 'colourUp4RARE challenge' to mark Rare Disease Day 2024

Alexion launches 'colourUp4RARE challenge' to mark Rare Disease Day 2024
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Republica Havas' Alzheimer's campaign focuses on wandering, caregiver burden

The second campaign from Republica Havas features images of Alzheimer’s patients wandering in public and experiencing moments of lucidity followed by darkness, uncertainty as well as confusion.

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Haleon names influencer marketing firm Collectively as lead U.S. partner

Collectively will use a range of influencers for campaigns supporting some of Haleon’s most well-known brands, such as Advil and Tums.

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Havas debuts Havas Consumer Health

Dan Weaden will serve as CEO of Havas Consumer Health, with Paul Kinsella stepping in as chief commercial officer.

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