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That's the screams of a million men who have been shaved by this device. >> any nicks? >> amazingly, the test subject's head is in one piece. >> nice. it looks smooth. >> leaving many to wonder, is the shaving helmet cutting edge technology or a razor sharp ruse. >> there you have it, shaving helmet. >> the masterminds behind the shave helmet, michael and james, reveal the truth. >> this is a hoax. and it would probably hurt you really, really bad if you tried to put it on and shave with it. >> my most drunken stupor, i would never wear this. >> james and michael head up think modo, a viral ma...

Heads. >> head blade is a small company that wants a boost in sales. >> this type of viral marketing is a dream for a small company who wants to get their brand name out there, because millions of people go out of their way and outright tell people to watch this, and watch it for fun. >> james and michael need an outside-the-box idea to attract the attention of the folliclely impaired. >> as someone who shaves my head, i always try to figure out a way how to eliminate the time i spend every morning. what if there was a device like a helmet where you press a button and 20 seconds later you're d...

That's the screams of a man who has been shaved by this device. >> any nicks? >> amazingly, the test subject's head is in one piece. >> nice. it looks smooth. >> leaving many to wonder, is the shaving helmet cutting edge technology or a razor sharp ruse. >> there you have it, shaving helmet. >> the master minds behind the shave helmet, michael and james, reveal the truth. >> this is a hoax. and it would probably hurt you really, really bad if you tried to put it on. >> my most drunken stupor i would never wear this. >> james and michael head up think modo, a viral marketing firm. >> we create ...

>> the master minds behind the shave helmet, michael and james, reveal the truth. >> this is a hoax. and it would probably hurt you really, really bad if you tried to put it on and shave your head with it. >> in my most drunken stupor, i would never wear this. >> james and michael head up think modo, a viral marketing firm in new york city. >> we create videos that ask the question, is this real or not? >> the process of trying to figure out how the trick was done is what engages people. the shave helmet video is a viral ad for a real invention called head blade. >> head blade is a shaving pro...

That's the screams of a man who has been shaved by this device. >> any nicks? >> amazingly, the test subject's head is in one piece. >> nice. it looks smooth. >> leaving many to wonder, is the shaving helmet cutting edge technology or a razor sharp ruse. >> there you have it, shaving helmet. >> the master minds behind the shave helmet, michael and james, reveal the truth. >> this is a hoax. and it would probably hurt you really, really bad if you tried to put it on. >> my my most drunken stupor i would never wear this. >> james and michael head up think modo, a viral marketing firm. >> we crea...