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>> people flock to them, because the arcade game could afford expensive hardware at the time. and the hardware had enough power to do things we'd never seen before. >> there was essentially an arcade in every mall or in every street corner. the lunch money was not safe if there was an arcade around. >> arcade games at the time were the first machine that we could really interact with. we could cause a world to do something. so we'd grab a joystick and move a character around or fire something at a spaceship. we've never had experience like that before. >> the popularity of these video games is...

>> people flock to them, because the arcade game could afford expensive hardware at the time. and the hardware had enough power to do things we'd never seen before. >> there was essentially an arcade in every mall or in every street corner. the lunch money was not safe if there was an arcade around. >> arcade games at the time were the first machine that we could really interact with. we could cause a world to do something. so we'd grab a joystick and move a character around or fire something at a spaceship. we've never had experience like that before. >> the popularity of these video games is...

Quarter by quarter, $6 billion got fed into video game slots last year. that's double what americans spent to go to the movies. >> people flock to them, because the arcade game could afford expensive hardware at the time. and the hardware had enough power to do things we'd never seen before. >> there was essentially an arcade in every mall or in every street corner. the lunch money was not safe if there was an arcade around. >> arcade games at the time were the first machine that we could really interact with. we could cause a world to do something. so we'd grab a joystick and move a character...

>> people flocked to them because the arcade game could afford expensive hardware at the time and the hardware had enough power to do things we had never seen before. >> there was essentially an arcade in every mall, on every street corner. the lunch money was not safe if there was arcade around. >> arcade games at the time were the first machine that we could really interact with. we could cause a world to do something, so we would grab a joy stick and move a character around or fire something at a spaceship and we never had an experience like that before. >> the popularity of these video gam...

Expensive hardware at the time. and the hardware had enough power to do things we'd never seen before. >> there was essentially an arcade in every mall or in every street corner. the lunch money was not safe if there was an arcade around. >> arcade games at the time were the first machine that we could really interact with. we could cause a world to do something. so we'd grab a joystick and move a character around or fire something at a spaceship. we've never had experience like that before. >> the popularity of these video games is nothing short of a social phenomenon. pac man is seemingly ev...