What can hoteliers learn from the Dress Dilemma?
In today’s connected world where social media is king, viral campaigns are some of the most successful marketing techniques out there. This type of marketing generally creates interest in a product or brand through emotionally engaging messaging or visuals that can easily be shared from person to person. There are many valuable lessons that hotels can apply in their own strategies that piggyback off of viral user-generated content. An example of this?
Source: hospitalitynet.org
