Will Pakistani TV channels ever stop chasing ratings and focus purely on content? - Film & TV
Senior Fashion Writer Critical success doesn't pay the bills. So does this ratings race mean that TV is perpetually doomed to air generic content? Pakistan loved a drama called Naagin that was aired on TV some years ago. Coined as a supernatural thriller, the story revolved around women who could transform into slithering serpents, and who relied on stinging, venomous dialogues as well as literal poisonous stings to take revenge on their enemies. Grey-coloured contact lenses were added in to make the story suitably horrifying. Critics cringed but the drama’s Television Rating Points (TRPs...
Source: dawn.com