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The new office will be a hub for support and sales across the Iberian region. The team will be led by industry veteran David Morales, managing director of Hybrid Software Iberia since September 2016. The new office positions Hybrid Software as one of the market leaders in Spain and Portugal: an important region for the labels and packaging market with an understanding of the
According to Hybrid, production jobs in the packaging industry have been increasing and as a result, package printers and converters are converting to data-driven production. Pactions 7.5, the automated toolset in Packz and Stepz with parameterized action lists, responds to the needs of these customers for advanced automation. This tool claims to decrease the amount of
Digital packaging printing allows brands to make content decisions closer to the consumer, helping them to provide more than just the traditional containment and protection functions of the pack, with information and promotion. Digital print and finishing of packaging can provide a wider range of functions beyond analogue capabilities, which is why it is growing so quickly. Smithers’ Sean Smyth looks at the current state of digital packaging and where it’s heading.
Combined with Hybrid’s software, this partnership will leverage Digimarc’s expertise in digital watermarking techniques to automate brand protection and traceability. ‘Our partnership with Digimarc will allow Hybrid Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,’ said Patrick Coussement,
Hybrid Software Group has acquired Germany’s ColorLogic to boost its capabilities in ‘beyond CMYK’ applications.