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6 hours ago The classic white with rainbow stripe Polaroid styling is instantly recognisable in the company's tiny new member, the Polaroid Go (£109.99). At just 10.5cm long, 8.4 cm wide and 6.1cm tall, it’s a travel-friendly snapper which comes with a selfie mirror, self-timer, flash, and a double-exposure feature. It’s been manufactured ‘like a three-dimensional Tetris, to deliver the smallest size possible,’ says Ignacio Germade, Polaroid’s Chief Design Officer. How’s the film going to squash into that tiny box? we hear you cry. Polaroid has also developed a new film, so each ...

December 15, 2020 9:58 am In 2008, a small group of die-hard fans saved the last remaining Polaroid factory, located in the Netherlands, from shutting down. Calling themselves the Impossible Project, the small cadre of instant photography fans became the “brand guardians” of the nine-decades-old Polaroid name. The team focused on producing film to begin with, and it wasn’t until 2017 that Polaroid began making cameras again. “Most people don’t know the current iteration of Polaroid is different from the company they remember from the height of its fame 30 years ago,” says creati...