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#BrandFocus: KFC South Africa still innovating & collaborating


For Limbada, because KFC is considered a SA brand by most, it needs to stay true to that. He recalls previous employers having a very top-down approach when it came to consumer communication, and he often asked what they truly knew about his own market from their offices in New York.
KFC SA isn’t instructed to follow any work or strategy but does share best-practice with the rest of the world’s markets. Every year, 300 KFC marketers worldwide meet in Dallas, Texas, to share ideas and insights. The opportunity here, he says, is to pick and choose what they want to take home but also to fuse different ideas together into something that would work in their markets. Much of his role entails spending time and energy on understanding local consumers, and developing products and ideas that are completely in line with them.

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