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That. we are falling for it. # out of 10 are buying on impulse. 20 percent are buying things for ourselves. it is costing the average consumer an extra 200 a month. so no more impulse buys. >> shop on-line. >> just say no. what should we say no to? >> jewelry is a big no no. it is expensive this time of year. watches expensive this time of year. lex tron nielectronics are pric. you see better deals around super bowl time. >> is it because women and men are waiting for the last minute. women are buying men the electronics add and men are buying jewelry. >> jewelry from october to september beca...

Aisle and buy that pack of gun and need energizer batteries for the flashlight i never use. >> alisyn: this is the important part of the story, 71% of the people who do impulse buy regret it, they have buyers remorse. i don't know if there's a lesson for our country and lawmakers in terms of impulse buying and thinking these things out, but maybe there's a connection. >> coming up on the show, send this in. do you agree with the impulse buys and have you bought one this holiday season. >> it's your constitutional right, but could the white house use recent take aways to own a gun? >> then, hav...

Displays loaded with impulse buys. now loyalty program. my local grocery store lucky has one people like. instead of a break on your groceries you purchases get you gas discounts. next secret, 30% of the purchases we make at grocery stores are impulse busy. ooh, pinwheels. and studies show the bigger the grocery cart, the more impulse purchases you make. the antidote, put the kibosh on the cart and get a basket. i'm just too lazy to fill this up with heavy stuff that's not on my list. okay. last secret. since 2003, the number of men doing the household shopping has doubled. so some stores are ...

23%. jon huntsman got 17% to finish in third place. rick santorum finished with 10% ahead of newt gingrich with 9%. rick perry had 1%. well, it was a big win romney needed to shore up the front-runner status. now he's the first republican to win both iowa and new hampshire this morning on cnn, romney turned attention to beating the president. >> you've got almost 2 million people that lost their job under this president. you have income that's dropped to 10% over the last four years. you have 24 million people out of work or stopped looking for work. this is a failed presidency. plen...

>> reporter: do you find that you spend more or less or depends on the year? >> i'd like to say i spend less, but you know what? those impulse buys, i don't know if i'm actually saving anything. >> reporter: well, compare this year to last year. did you spend more this year or last year? >> i think i'm spending about the same right now. i don't know. >> reporter: how about you, nicky? >> we'll see. we don't know yet. >> reporter: right now year at zero, but -- >> you know, i've got a credit card, and i've got some cash, so who knows. >> reporter: credit card, cash on a black friday, that's all...