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Indian entrepreneurs are increasingly leveraging podcasts to connect with a young audience, offering specific advice and personal insights, leading to improved performance metrics and potential monetisation opportunities. A marketing expert, who has worked with a unicorn founder on their podcast, points to two factors behind this chat show zeal. “Capital is scarce. It goes to people with high visibility. Also, while it takes crores of rupees to pull off traditional advertising, podcasts are low-cost with a massive impact because they work as content,” he says, requesting anonymity.

Between March 2023 and 2024, the market cap of the one of oldest automakers doubled. No we are not talking about Tata motors, which is the first auto stocks to get re-rated. What is more important is that this doubling of market cap happened in absence of any major product launch or any restructuring of the company. There could be two probable reasons for it, first street realized that challenges which some of the new age companies in the auto sector were supposed to bring were more narrative than reality. Second, there is no substitute for a strong balance sheet combined with battle hardened ...

While a correction is taking place in the market and is visible in all segments of the markets. The question which needs to be asked is, why the correction is taking place. Is the reason any issue in global markets or local macroeconomic headwinds or is it just that valuations had seen a run up very sharply and now they are just correcting due to profit booking. At this point of time, the answer is the last one “ valuations”. But what about a sector where the valuations never were so high or a sector which has just seen a fundamental improvement in the operating matrix. Should that...

On a day when 99 of the 100 stocks in the small cap index are trading with big cuts. All sectoral indices are trading with big cuts, market breadth is extremely poor, there are many reasons which are and will be put on the table to explain why the fall has taken place. There is a high probability one of the explanations which would be put on the table today is the stress test of small and midcap schemes and how flows to them could be impacted. But should the result matter to you ? No if you are not holding any small fund scheme. Instead of bothering about what will come out over the weekend, j...

There is an age old saying on Dalal street, when stocks stop reacting to bad news, it means that bears have run out of ammunition and probably it is time to look at them. Similarly when stocks stop reacting to positive news, probably bulls will not be having a say in the near term. At this point of time, there is an interesting phenomenon which is playing out. While at the overall market basis, it appears that bulls may not have much to say in near term. But at the same time, there are two sectors, which have been getting bombarded with bad news for the last two years. Whether it is macro or m...