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‘The world needs a breather’: IAA appeals to the industry The India chapter of the IAA has urged all stakeholders to deal with empathy in this hour of crisi 10 May, 2021 - 01:59 PM IST     |     By indiantelevision.com Team     MUMBAI: The India Chapter of the International Advertising Association (IAA) has appealed to all segments of the industry to take a deep breath and deal with all its stakeholders with understanding, empathy, and kindness in this hour of crisis. IAA president & MD – South Asia Discovery Communications India Megha Tata said, “Yes, we are passing throu...

linkedin On the sidelines of the India Chapter of the IAA and UNICEF releasing a study on the representation of gender stereotypes in Indian advertising, a panel comprising Megha Tata, MD – South Asia, Discovery Communications; Piyush Pandey, worldwide CCO, and executive chairman – India, Ogilvy; Rohini Miglani, vice president, brand-building integrated communications, Procter and Gamble; and Sapna Chadha, senior marketing director, Google India, took up the same issue.   Tata, who is also the president of the India Chapter of the IAA, explained why this study was cond...

linkedin In October 2020, the India Chapter of the International Advertising Association (IAA) announced a partnership with UNICEF to roll out a study on gender representation in Indian advertising. The findings of the inaugural study have now been revealed.   UNICEF and IAA partnered with the Geena Davis Institute on Gender in Media to analyse 3,416 visually prominent and non-speaking characteristics of the 1,000 most-viewed ads in 2019. The findings are below: Women in ads dominate the screen and speaking time with 59.7% and 56.3% of female representation, respectively...

Indian advertising study reveals female characters in ads are prominent but highly stereotyped A new study released by UNICEF and the Geena Davis Institute on Gender in Media reveals persistent gender stereotyping in India's television and YouTube advertisements. The International Advertising Association chapter in India commits to taking action on the report's recommendations Delhi, April 21, 2021 Although female characters are prominent in ads in India, they are still highly stereotyped. Women are less likely to be shown in public spaces and in paid employment; more likely to be...

NEW DELHI: A new research released by UNICEF on representation of women in advertisements shows that while girls and women are well-represented as characters (49.6%) and dominate screen time (59.7%) and speaking time (56.3%) but when girls and women appear in ads, it is mostly to sell domestic and beauty products to female consumers. “In this way, the presence of women in ads in India reinforces traditional gender roles. This is problematic because of the intergenerational transfer of norms to children, including a lack of empowering role models for men undertaking domestic work in the hom...