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And especially with long—standing radio programmes, they kind of tick along and if you go back— to review them every week, | everyone would just be like, what's the point of that, really? ashley is the senior reporter at this and hot pod and there is no official data for the podcast, how do you know what it's doing well and what is not than? oh my gosh, on a show by show level, it is difficult. put this is the case for people who aren't just journalists, the case for advertisers, brands, you're going on the trust system a little bit. i don't want to bore everyone with the technical things,...

Lot of that before and after the insurrection is particularly po en potent. here's what they found, individuals trust information shared by politicians more than ordinary users, making politicians shared misinformation especially believable. they did a focus group, in qualitative sessions with users, people told us facebook has a greater responsibility for labeling the false content shared by political leaders than they do for ordinary users. but they didn't do that, garrett? >> yeah, brian was just talking about the comparison to the fast food restaurants, and i don't think that's actually th...