Detailed text transcripts for TV channel - MSNBC - 20171112:12:54:00
How to distribute it. you can't control every asset anymore. in the past we used to control collateral and visual merchandising in stores. everything is digital. the way we continue to do is be very crystal clear on the brand messaging with the partners and the hierarchy. any time our business whether it's talk on television or in stores or touches a consumer in some way shape or form, what is that hierarchy of messaging? what is the mission? our core belief as a company? and then simple things, create you have assets, how do you want them presented and what is the hierarchy of that and the st...