A rising tide lifts all boats
My father was an active participant in ASEAN for a number of years. Joecon was a formidable figure in the ASEAN, working on ASEAN Economic Cooperation with as much dedication as he did in his job as Department of Trade and Industry secretary and as chairman of the NAMFREL. He was active in the ASEAN Chambers of Commerce and Industry and was the founding chairman of the ASEAN Business Advisory Council Philippines.