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Salesforce renforce les outils marketing digital de CDP - Le Monde Informatique

Salesforce renforce les outils marketing digital de CDP - Le Monde Informatique
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How personalised marketing is helping Norths Collective build trust, engagement and faster conversaion rates


How personalised marketing is helping Norths Collective build trust, engagement and faster conversion rates
Digital innovation manager shares the marketing technology and CRM journey this hospitality venue has been on
Targeted communications and messaging has been vital to retaining customer trust during the past year and it provides the foundations for growing patronage and engagement back up as hospitality venues return to full capacity.
That’s the view of Norths Collective brand and digital innovation manager, Robert Lopez, who caught up with
CMO to talk about the membership-based hospitality group’s CRM and marketing technology investments over the last two years. He also detailed how these have been harnessed to build personalised communications across channels. ....

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