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The proprietary tool is currently offered as invitation-only for non-Mediabrands clients 17 Mar, 2021 - 06:39 PM IST     |     By indiantelevision.com Team     MUMBAI: Interactive Avenues has unveiled its proprietary hyperlocal marketing product suite Caliper, that moves from the alpha stage to a closed beta launch. There has been a paradigm shift in consumer search behaviour, and a lot of research happens on products and experiences, which are proximity-based. Hyperlocal searches are growing at the rate of 55 per cent year-on-year, with 10X growth in local language searches. Cali...

Brands may pull back from advertising on Twitter amid company's face-off with government SECTIONS Share Synopsis "Brands will have to be very careful now and they will hedge their bets. Companies move away from advertising on the platforms which are under threat,” said brand strategy expert Harish Bijoor. “For every Twitter, there is a Koo waiting in the wings. For the new apps, it is a big opportunity, though they will take some time and traction for the ability to perform with an equal degree of seamlessness as Twitter." Reuters NEW DELHI | MUMBAI: Brands are sitting on the fence watchi...

Account won post a multi-agency pitch