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I just travelled last week, and it was notology that 58. look, there's a little bit of early panic that may not be justified. the reality is, the information the media consumer is far more saw fi sophisticated than in the past. the reality is the fine-tuning of a campaign, when do you fire off the local ads. when do you fire off the internet ads. how do you make them all coordinated. >> michael? >> negative ads usually contain more and more accurate information than positive ads. >> nut was fined, and it was republicans that fined him.

Okay. sometimes targeted internet ads work out perfectly. they know who you are and they know what you might want to buy. weird like, right, like i was just thinking about buying a shake weight. and some acai berry hair gel or whatever. online ads can be oddly and creepily right on sometimes. sometimes, however, they can be the best new thing in the world. like when mitt romney ads turn up where we found them on the internet machine today. best unintended new political thing in the world today coming up. tle emotional hetlretl?tl

Okay. sometimes targeted internet ads work out perfectly. they know who you are and they know what you might want to buy. weird like, right, like i was just thinking about buying a shake weight. and some acai berry hair gel or whatever. online ads can be oddly and creepily right on sometimes. sometimes, however, they can be the best new thing in the world. like when mitt romney ads turn up where we found them on the internet machine today. best unintended new political thing in the world today coming up. ♪ [ dentist ] chris thinks the best way to live life... is to dig right in. and i'd have...

Okay. sometimes targeted internet ads work out perfectly. they know who you are and they know what you might want to buy. weird like, right, like i was just thinking about buying a shake weight. and some acai berry hair gel or whatever. online ads can be oddly and creepily right on sometimes. sometimes, however, they can be the best new thing in the world. like when mitt romney ads turn up where we found them on the internet machine today. best unintended new political thing in the world today coming up. [ female announcer ] it's a pad like no other. always infinity.

For us a higher exposure rate for advertisers than television ads, internet ads. more people are seeing and touching that advertisement, if even if they don't read it. than if they're watching tv. the postal service has no problem delivering that kind of mail. there have been products developed and ideas tossed about that perhaps one day it would allow people to screen their mail before it's delivered on-line. where you would essentially be able to say there are nine pieces that want to be delivered. seven are junk mail. say i don't want them delivered. that could be decades away still. it has...