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Big Hit Entertainment, Home of BTS, and Universal Music Unveil Expanded Partnership, Including New Label

Big Hit Entertainment, Home of BTS, and Universal Music Unveil Expanded Partnership, Including New Label
Jem Aswad, provided by
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Big Hit Entertainment, the South Korean company that brought BTS to the world, and Universal Music Group today announced an expanded strategic partnership that will see the two companies working together to “increase opportunities for artists through innovation and technology, whilst expanding the global reach of K-pop music and culture around the world,” according the announcement. The partnership includes a newly created label that will operate from Los Angeles and will work closely alongside teams from Big Hit America, Geffen Records and UMG to launch this project.

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Big Hit and Universal Music Will Launch a New Boy Band Together

Big Hit and Universal Music Will Launch a New Boy Band Together
Big Hit and Universal Music Will Launch a New Boy Band Together
The new boy band will come out of a televised audition process set to begin airing in 2022, and the two powerhouse companies are teaming up to form a new LA-based label as well
Ethan Millman, provided by
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Universal Music Group (UMG), the world’s largest music company, and Big Hit Entertainment, the Korean record label behind international superstars BTS, are partnering in a new label joint venture to develop a new boy group, the two companies announced in a pre-taped livestream on Wednesday.

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Ex-Geffen Records Chief Neil Jacobsen Plans $200 Million IPO for Music-Rights Company

Ex-Geffen Records Chief Neil Jacobsen Plans $200 Million IPO for Music-Rights Company
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