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See. >> you get people who, they just have no morals, no conscience. i mean we lost huge deals in other countries. i spent over $100,000 just on attorneys chasing people. >> after learning that harsh lesson, peter went to the other extreme. creating too many moving parts to the wolfcom manufacturing process. >> next thing you know we're dealing with up to 80 vendors, we have inventory problems. you have everything except one piece. and there's a two-month delays, but you've got a customer who ordered 1,000 units. when i did it that way there's no copycat but it is a pain in the butt. >> eventu...

Got no morals, no conscientious. we lost hu -- no conscious. >> after learning that harsh lesson, peter went to the other extreme, creating too many moving parts to the process. >> next thing you know, we're dealing with 80 vendors. then we have inventory problems. you have everything except one piece. there's a two-month delay. but you've got a customer who ordered a thousand units. when i did it that way, there's no copy cat, but it is a pain in the butt. >> eventually, peter fixed this too. by the time he lost his software partner in 2015, he had years of start-up wisdom under his belt. his...

Start, you know, no morals, no conscience. i mean we lost a huge field in other countries. i spent over $100,000 just on attorneys chasing people. >> reporter: after learning that harsh lesson, peter went to the other extreme. creating too many moving parts to the wolfcom manufacturing process. >> next you know we're dealing with up to 80 vendors, that we have inventory problems. you have everything except one piece, and there's a two month delay, but you've got a customer who ordered 1,000 units. when i did it that way, there's no copycat, but it is a pain in the butt. >> reporter: eventually...

Of the day off lot of products in your warehouse that aren't really worth a whole lot. so yes, there were inventory problems. >> since they had done very little research to understand their customers' needs, melody and her team were blindsided when demand slowed down. the company also ran into intellectual property problems, problems with their business processes and a host of other issues. >> here we go, $3 million, easy. now we talk about easy go, too. >> with sale at a tenth of their peak, many people would have thrown in the towel. but not melody. >> so i won't give up. i just don't give u...

Warehouse, that aren't really worth a whole lot. so, yes, there were inventory problems. >> since they had done very well research to understand their customers' needs, melody and her team were blindsided when demand slowed down. the company also ran into intellectual property problems, problems with their business processes, and a host of other issues. >> there we go, $3 million, easy come, now we talk about easy go, too. >> with sales at a tenth of their peak, many people would have thrown in the towel. but not melody. >> so i won't give up. i just don't give up. so i say you know what? it's...