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Other interesting functionality. that's what apple needs to look at next year, they try to capitalize on this increasingly growing market and try to catch up with the other competitors like samsung who are doing much more interesting things with their devices these days. >> remember, people at the same time, they're concerned about cost and are they going to get something new or some competitors out there that may give them a better price. what is apple possibly doing wrong here? >> apple has been focused on higher priced devices with high margins. they're ult patly offering these as pir ratio...

Billion. and apple giving you two new choices if you're in the market for a tablet computer. this week it unveiled the lighter, thinner, faster ipad air. the tech giant has revamped its ipad mini. >> the changes come as apple faces increased competition in the tablet market and questions about its relevancy as customers looked at cheaper alternatives. apple downplays that threat but take a look at the numbers here. according to idc, apple's control of the tablet market dropped from 60% in 2012 to 32% right now. 50% drop. want to bring in c-net editor tim stevens. thank you so much. apple's i...

>> no doubt. >> all right. across the pond the most anticipated christening in a generation is getting underway today in britain. prince william and duchess kate's new baby prince george will be christened by the archbishop of canterbury at st. james palace. the couple wanted to keep the affair intimate. the only members of the royal family that will be there are the queen, prince charles, camilla, and harry. closer to home, a much anticipated high-tech release is causing the hearts of apple fans to skip a few beats. gearing up for the holidays apple breathed new life into its ipad lineup ...

Cnbc market wrap. the dow gaining 75 points, s&p gaining 10, another record high for that index and the nasdaq up about 9. employers added just 148,000 jobs in september. which was lower than expected. still, the unemployment rate dropped 27.2%. construction projects rose .6 in august, and apple unveiling new versions of its ipads, the ipad air, which is 20% thinner and lighter than the original and updated ipad mini that. is it from cnbc, first in business worldwide. and the light comes on. it's our job to make sure that it does. using natural gas this power plant can produce enough energy fo...

But apparently they've nailed it and so we're likely to see a brand-new ipad mini today, as well as an ipad 5 and a whole slew of other products. get your wallets ready, guys. >> no kidding. >> speaking of pricing, is that going to change everything? >> well, it could -- it will be interesting to see whether or not they drop the price on the ipad. typically apple likes to do a price drop at each event. when you buy an apple product, you know you're paying for a premium product and they haven't been swayed by the market. amazon comes out with these cheap tablets and you wonder if apple is going...