CNN CNN Newsroom With Poppy Harlow March 8, 2015 19:50:00
Apps. >> the watch comes in silver stainless steel, aluminum and an 18 karat gold edition costing thousands. it lets you check e-mails, texts an calls. but just like the iphone apps will be the key. if developers don't create eye-popping apps that help improve people's lives, the watch could fail. number two, what's in it for cook? >> it's the most personal device we've ever created. >> apple's ceo is going from strength to strength now, but this launch is crucial. it's the first entirely new apple device under his watch. and the number one question? how will investors react? wall street i...