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Oribi raises $15.5m to compete with Google Analytics The Israeli company says it becoming a key alternative to Google Analytics by providing a simpler way to collect and analyze marketing data. Israeli web data and behavior analytics startup Oribi has announced the completion of a $15.5 million Series B financing round, led by Ibex and joined by MoreTech, along with existing investors Sequoia, TLV Partners, and S-Capital. This round brings the total investment in the company to $27 million, since it was founded in 2015 by CEO Iris Shoor. This is Shoor's third startup, having also been a co-fo...

Oribi Raises $15.5M for its No-Code Marketing Analytics TEL AVIV, ISRAEL / ACCESSWIRE / February 17, 2021 / Marketing Analytics startup Oribi announces the completion of its Series B round, led by Ibex and joined by MoreTech, along with its existing investors: Sequoia, TLV Partners, and S-Capital. This round brings the total investment in the company to $27 million. Oribi, a codeless marketing analytics tool, seeks to make marketing analytics and data collection accessible to every business. Oribi has developed a unique technology for collecting user behavior data, without the use of code or ...