NTUC FairPrice thinks out of the box marrying voice-activation with AR this CNY
Details 21 January 2021 This Chinese New Year, NTUC FairPrice has launched an augmented reality (AR) game which requires users to shout at its very own FairPrice lion dance filter on Instagram. The filter shows a lion dance character with the player's face on it, and the louder the players shout, the higher the lion will jump. The objective is to get the lion to jump past as many pillars without falling into the spaces in between. In a conversation with MARKETING-INTERACTIVE, a spokesperson said that since Chinese New Year is always associated to be loud, ...
Source: marketing-interactive.com
