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Colleged like where i went, holy cross or notre dame, they are going to be exempt from this requirement that get it paid for without a copay. would anybody have raised hell? >> would there have been an outrage or uproar like we're getting now if the decision had gone the other way in terms of the breadth of the exemption? >> i don't know. i go back to the point i made before. it's amazing to me it took two or three days to point out this is the law of the land @í!28 states already. >> it's not. those requirements are not the same as this. i have gone through this. that's what the white house ...

Pointing out. there's copays involved. >> would it have been a controversy the other way? yes. the white house needs -- they need women voters on their side too. that's why it's tricky. >> directory gets it. the convent exempted. then you go across the street to the same janitors working at the catholic school, do they not get exempted? father judge high school. you go across the street, these are the same people working in both places. how do you decide this? do you exempt grade schools and high schools but not colleges? i wish there was thought into this. thank you, john heilemann and susan ...

Houses. in some ways, it's tricky. it is the same product. you have to go and figure out where do rock stars go and firemen go. it's time consuming. >> they talked to their customers. they said what do you need? what's the niche. how can we better serve you? it's easier to sell to a fire department than a rock band. you have to listen to your customers. they are never going to steer you wrong. >> he's 100% right, you learn in economics 101 it takes much more to get the new customer. they went after the existing base and they told them what products they need. >> this product sells itself, it s...

Caught doing, buying a player and lying to the ncaa. when he did that, when it was proven with those e-mails that he had lied, that was pretty much the end for him. a lot of people didn't want to believe that. ohio state was in a tricky position. here's a beloved coach. he dominated the big 10. he kills michigan every year. he's won a national title. how do you get rid of him? it seems like ohio state -- >> why do you take three months to get rid of him? >> well, it's tricky. you have boosters, you have fans who would revolt if they turned around and fired jim tressel. it's a delicate situatio...

Moving around, and figuring out the pricing strategy to make sure you are making a decent margin on your t-shirts, it's tricky right now >> thank you for your advice. appreciate it. if you have questions, go to the website, openforum.com/yourbusiness. if you would like, you can e-mail your questions or comments to yourbusiness@msnbc.com. mnow let's get great ideas from small business owners just like you. >> it's an oldie but a goody. it's really simple. stay out of debt. for our small business, we are natural and organic in how we do things, and that's actually have