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>> reporter: new technology designed to eliminate scary car crashes and keep drivers alert so they don't run off the road like this unbelted driver who survived his rollover. today's automakers are moving toward not just protecting you from an accident, but avoiding one altogether. and it's working. >> this technology is the first steps towards a car that can drive itself. >> reporter: 18 car manufacturers, chevrolet, toyota, ford, chrysler, offer optional forward collision avoidance using radar and lasers embedded in the grill to warn the driver he/she is approaching a slower or stopped car. ...

>> gee, it's gotten you arrested this many times, you've run over somebody, and now you're in prison. this doesn't look like it's working, to me. >> i'm just a country boy. i go to work, come home and drink a six-pack. that's basically about it. >> it's denial in the classic sense, that they are not giving you the truth. these guys have used those lines so many times, they now believe those lines. >> what kind of drugs have you had experience with? >> just like painkillers. >> okay. hydrocodone? >> yeah, and morphine. >> morphine. have you ever done oxycontin? >> yes, sir. >> okay. have you ev...

>> gee, it's gotten you arrested this many times, you've run over somebody, and now you're in prison. this doesn't look like it's working, to me. >> i'm just a country boy. i go to work, come home and drink a six-pack. that's basically about it. >> it's denial in the classic sense, that they are not giving you the truth. these guys have used those lines so many times, they now believe those lines. >> what kind of drugs have you had experience with? >> just like painkillers. >> okay. hydrocodone? >> yeah, and morphine. >> morphine. have you ever done oxycontin? >> yes, sir. >> okay. have you ev...

>> take, for instance, natural habitat adventure, the travel company based in boulder, colorado. its founder wanted to create an office just like home to staff so they would look forward to coming in. here you can find pets running around and even beer on tap. and it's working. outside magazine voted it the number one place to work over the past several years. >> very important for me that they stay here forever and many our people have been here 15, 17 years. that's really where we want to be. we want to be in a spot where our staff want to be here for a full lifetime of their employment. >> ...

But we only use that as a last  resort if the inmate has knocked another inmate unconscious and  he's kicking him in the head or something. >> corcoran state prison no  longer has to resort to such  drastic measures to control  violence in the s.h.u. yard. their solution? no more yards. the inmates now exercise in walk-alone areas called the  cages. >> the cages is -- the cages is inhumane. this is nothing but animals. people treat animals better tha we're treated sometimes. it's li...