Coupang to jump into live commerce business in July
Coupang to jump into live commerce business in July
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Coupang to jump into live commerce business in July
istyle inc’s live commerce company Over The Border is channelling its resources into Chinese social media platform Douyin with hopes to develop it into a ‘core business' in China. Over The Border is a Multi-Channel Network (MCN) company centred on live commerce owned by Japanese beauty retail and media firm istyle Inc. istyle is the parent company of @cosme, a Japanese beauty retailer and popular online beauty community that aggregates and rates cosmetic products. The company has been operating in China since 2012 and launched @cosme’s online flagship store o...