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#Retrace2021: The long road to recovery for the travel sector

'Tis the Season! To be jolly and ring in the holidays. Except that it is not. Just when it seemed like life was returning to normal, the spread of the omicron variant has once again put a question mark over the travel plans.

Bhubaneswar , Orissa , India , Dubai , Dubayy , United-arab-emirates , Mumbai , Maharashtra , Yercaud , Tamil-nadu , Maldives , Guwahati

Travel portals look to woo travellers back this holiday season

In the run-up to the year-ending holiday travel season, travel portals are looking to make the most of the opportunity. With the Covid cases on decline, companies in the sector are optimistic about business picking up pace. Travel advertising too is poised for rapid growth as brands look to reset their relationships with consumers after the great rupture of 2020.

Mumbai , Maharashtra , India , Thomas-cook , Sunil-suresh , Ranveer-singh , Sirf-makemytrip , Pratik-mazumder , Siddharth-malhotra , Alia-bhatt , Jaana-kahaan-hai , Rajeev-kale

Club Mahindra addresses pent-up domestic travel demand in new ad spot

The ad film titled ‘Jaana Kahaan Hai’ features celebrity couple Soha Ali Khan and Kunal Khemu.

Madhya-pradesh , India , Himachal-pradesh , Uttarakhand , Uttaranchal , Karnataka , Kanha , Maharashtra , Binsar , Assonora , Goa , Madikeri

Club Mahindra's 'Jaana Kahaan Hai' aims at tapping into India's pent up Travel Demand

Club Mahindra's 'Jaana Kahaan Hai' aims at tapping into India's pent up Travel Demand
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Madhya-pradesh , India , Himachal-pradesh , Uttarakhand , Uttaranchal , Karnataka , Kanha , Maharashtra , Binsar , Assonora , Goa , Madikeri

Music and lyrics: The other Bappi Lahiri who gets drowned out by the disco and synth


Bappi Lahiri in Shubh Mangal Zyada Saavdhan (2020)
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T-Series/Colour Yellow Productions/The Viral Fever
His songs have been sampled by music bands abroad and reprised in latter-day Hindi films. His composition
Jimmy Jimmy Aaja Aaja became a rage in many countries. His name appears in the Guinness Book of World Records for composing 180 songs in a single year (1986). He has trademarked his look and unfailingly maintains it in every public appearance. His gold ornaments and pendants make him a walking jewellery store. He is the big daddy of disco in Hindi films.
Bappi Lahiri’s flashy, unabashed public persona has been fodder for the media. That, and the fact that he single-handedly set off the decline of melody in Hindi films in the 1980s, have overshadowed the fact that he also created a long string of memorable songs, several of which are timeless classics.

Jalpaiguri , West-bengal , India , United-states , Hyderabad , Andhra-pradesh , Calcutta , Bombay , Maharashtra , Madras , Tamil-nadu , Pavan-jha