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MIAMI, April 16, 2021 /PRNewswire/ The Health Foundation of South Florida, in partnership with Miami-Dade County and Broward County, today announced a major communications effort encouraging South Florida residents to be vaccinated against the COVID-19 virus. The I Did It! campaign, a first-of-its-kind, cross-county effort spotlighting local people and leaders, is designed to reach some of the region s most vulnerable neighborhoods that have been disproportionately impacted by the pandemic, in primarily Black and Latino communities.
The campaign, which will be activated across broadcast television, radio, outdoor, print, digital and social media, will be unveiled at a special event at 12:45 pm on April 21st at Florida Memorial University, which just recently was designated as a vaccination site. The unveiling, where the campaign s public service announcements in both English and Spanish will be screened, will feature remarks by Mia
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María Elena González, left, and Alejandro Días of Healthy Little Havana speak with Gloria Carvajal about getting tested for COVID-19 on Oct. 23, 2020.
Health Foundation of South Florida is spending $1.5 million on groups to do outreach and get more people tested in hard-hit communities that have mostly Black and Latino residents.
On an afternoon in October, a team of outreach workers set out to convince people to get tested for COVID-19, in a residential neighborhood of East Little Havana far from the Domino Park and popular restaurants of Calle Ocho.
The group of three started knocking on the white doors at a two-story apartment building. Lisette Mejía answered her door, holding a baby in her arms, as two small children stood on either side of her.
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María Elena González, left, and Alejandro Días of Healthy Little Havana speak with Gloria Carvajal about getting tested for COVID-19 on Oct. 23, 2020.
Healthy Little Havana has received funding from the Health Foundation of South Florida, which is spending $1.5 million on several groups to do outreach and get more people tested for COVID-19 in hard-hit communities that have mostly Black and Latino residents.
On an afternoon in October, a team of outreach workers set out to convince people to get tested for COVID-19, in a residential neighborhood of East Little Havana far from the Domino Park and popular restaurants of Calle Ocho.